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Group Buying

Last updated 6 years ago

Over the past six months I have had several clients ask about or share their experience with group buying sites such as Groupon and LivingSocial.  Personally I have never purchased a Groupon or Living Social offer.  Some of the deals I've seen offered are up to 90% off.  This is a great deal for the customer, but what about the business itself...  In this article the Wharton School of business takes a closer look at group buying.  Is it here to stay?  Should your business use group buying?  Please share your thoughts and experiences.        

 

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