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Traditional Advertising Vs. Content Marketing

Last updated 5 years ago

Thinking about using content marketing?  The infographic below provides information on how content marketing is beign used, statistics, and answers some important questions such as:  

Why are companies using content marketing?  Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today’s companies are reaping from their content marketing efforts.

How are companies using it?  Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%).

Are content marketing budgets growing?  Most definitely, with 51% increasing spending over the next 12 months, 45% maintaining their current level of spending, and only 2% planning to decreasing content marketing spending.

For more facts and statistics, click to enlarge the graphic below:

 

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