Facebook is always subject to its fair share of user criticism when it comes out with a new release; however, what we are interested in finding out is what this change has done for SMB’s.
We did some research into how this change has affected our target areas on Facebook. In this pursuit, we discovered a study that measured the new Facebook Timeline’s impact by comparing engagement rates before and after Timeline was implemented for these pages:
· Fan Engagement is up 14%
· Content Engagement is up 46%
· Video and Photo Engagement is up 65%
A key component of Timeline is the ease at which fans can discover content about a particular brand. This allows brands to tell their story and turn their page into a more deeply enriched and engaging experience.
Since Facebook switches all brand pages to Timeline TODAY, it is important that we keep track of the best uses and practices for this interface, in order to best represent your brand online.
This is why we do what we do…