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    Zeitgeist 2011: Year In Review

    Last updated 5 years ago

    With 2011 quickly coming to a close, please take a couple minutes to watch this video. 

    Wishing you all a very Merry Christmas and a Happy New Year!

    Why Aren't You Using Google AdWords?

    Last updated 5 years ago

    In this digital world we live in it is hard to believe that businesses aren't investing as much in digital media as they should be. I found this interesting article on Inc.com that I thought I would pass it along.  If you or anyone you know needs assistance with Google AdWords or any other types of online advertising please feel free to give me a call.

    About Brian Bordier: Brian is an experienced Internet Marketing Consultant with ReachLocal in Southern California.  His mission is to help you increase your advertising return on investment and decrease unproductive advertising expenses through proven, online marketing strategies.  Give him a call at (562) 477-6808 to schedule a Free Consultation.

    View My Client Testimonials.

    Let It Snow

    Last updated 5 years ago

    I don't have anything serious to write about today so how about something fun.  Go to Google and do a search for Let It Snow and see what happens.

    If you want to find some additional "Easter Eggs" you can check out this article from Mashable.

    Can Social Media Drive Holiday Purchases?

    Last updated 5 years ago

    If you’re a consumer, this may confirm that you are not alone in using Facebook and Twitter as a sounding board for your gift giving. If you’re a marketer, you should head south to the infographic to see how just a small interaction with a consumer over social media can make them feel special. If you haven’t started on your Christmas shopping yet, then stop reading this and get busy. You only have 10 days left.

    Traditional Advertising Vs. Content Marketing

    Last updated 5 years ago

    Thinking about using content marketing?  The infographic below provides information on how content marketing is beign used, statistics, and answers some important questions such as:  

    Why are companies using content marketing?  Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today’s companies are reaping from their content marketing efforts.

    How are companies using it?  Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%).

    Are content marketing budgets growing?  Most definitely, with 51% increasing spending over the next 12 months, 45% maintaining their current level of spending, and only 2% planning to decreasing content marketing spending.

    For more facts and statistics, click to enlarge the graphic below:

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